Echinacea purpurea PowWow® Wild Berry
Echinacea purpurea PowWow® Wild Berry

Echinacea purpurea PowWow® Wild Berry

SKU: F28455
1 for $10.95
8 Reviews
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Quick Facts
Common Name: Coneflower
Hardiness Zone: 5-8S/W Exposure: Full Sun
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Blooms In: Jul-Aug
Height: 20-24" Spacing: 16-18"
Read our Growing Guide Ships as: 1 PINT 28.86 CU IN.
Deer Resistance: Yes
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Shipping Details Shipment begins in late August 2016, depending on your zone. See shipping tab for details

Product Details

Product Details

Here's instant gratification from a perennial—this new Coneflower blooms the first year, bringing color all summer long from 3–4″ blossoms, with occasional flowering until frost. Because the plant branches from the base, it also produces more flower stems. PowWow® Wild Berry has great color, too: brilliant rose-purple petals circle the typical orangey brown cone. A 2010 All-American Selections® Flower Award Winner. 'PAS702917'

Echinacea, a North American genus in the Daisy family, has big, bright flowers that appear from late June until frost. Coneflowers thrive in average soils or hot, dry conditions and shrug off cold. Blooms last well, cut or dried, and the seeds in the large cone at the heart of the flower head provide nourishment for birds. Coneflowers are equally at home in formal borders or cottage gardens. Deer resistant.

Please note: So plants may properly establish before winter, we recommend early fall planting of Echinacea in colder zones (Zones 5 and lower).

For more information on growing and care, click on Growing Guide.




The size of the plants we ship has been selected to reduce the shock of transplanting. For some, this means a large, bareroot crown. Others cannot travel bareroot or transplant best if grown in containers. We ship these perennials and annuals in 1 pint pots, except as noted. We must point out that many perennials will not bloom the first year after planting, but will the following year, amply rewarding your patience. We ship bulbs as dormant, bare bulbs, sometimes with some wood shavings or moss. Shrubs, Roses, vines, and other woody plants may be shipped bareroot or in pots. The size of the pot is noted in the quick facts for each item.


We ship our bulbs and plants at the right time for planting in your area, except as noted, with orders dispatched on a first-come, first-served basis by climate zone. Estimated dates for shipping are indicated in the Shipping Details box for each item. Please refer to the Shipping Details box to determine the earliest shipping time. Unless you specify otherwise, fertilizers, tools, and other non-plant items are shipped with your plants or bulbs. Please supply a street address for delivery. Kindly contact us with two weeks notice, if you'll be away at expected time of delivery.


We guarantee to ship plants that are in prime condition for growing. If your order is damaged or fails to meet your expectations, we will cheerfully replace or refund it. Please contact our Customer Service Department at 1-800-503-9624 or email us at [email protected]. Please include your order number or customer number when contacting us.



Average Customer Rating: (8 Reviews) Write a Review

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Great plant for hot, dry southwest

BobWally from Colleyville, Texas

I grew this plant for the first time in 2011 in an area that experienced record drought and heat conditions - zone 8SW(TX). The plant quickly established itself in well drained sandy loam supplemented with compost and expanded shale. The plant thrived and produced abundant blooms when grown in morning sun with little supplemental watering once established. In full sun, it was about half as florific and branching was less.

The flowers held their initial color for three weeks when grown in morning sun but faded after two weeks in full sun.

Repeat blooming was more abundant in the morning sun group.

The plants are very uniform and highly attrative when grown in groups. Pest and disease free. A wonderful echinacea.

24 of 24 people found this review helpful. Do you? yes no

Great Little Coneflower for Part Shade

Red-Haired Mommy from Tacoma, WA

I live in Tacoma, WA, with mild summers and winters. Pow Wow is the only coneflower that has successfully grown in my partly shaded side yard without flopping over or getting leggy (my "Magnus" got nearly 5' tall and needed staking). I grow Pow Wow in front of a large clump of Stella Doro daylillies, and love the combo. It has a nice compact habit (not to "wildflowery") that works great in a mixed small-space border. It has a nice color--not too day-glo. Highly recommend.

12 of 12 people found this review helpful. Do you? yes no

No instant gratification

Lisa from Carol Stream IL

Planted this along with Salvia in a new bed. It's 3 months later and the plant looks exactly the same. No growth. NO flowers. Not dead, but not at all what I expected for the price.

6 of 8 people found this review helpful. Do you? yes no

Didn't bloom

MHH from Upper State NY

I was very disappointed. I purchased these and didn't expect the first season but when there was again no bloom the second season, I think I got a bad batch. The LEUCANTHEMUM DAISY plants are awesome! Glad I got two of those and they're thriving!

5 of 7 people found this review helpful. Do you? yes no

POW WOW Delivers!

Clearbrook6 from USA zone 7

Stunning Color! Hardy & Blooming within 6 weeks.

5 of 6 people found this review helpful. Do you? yes no

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Growing guide

Growing guide

Pronunciation: ek-in-ay'see-uh   

These sturdy perennials bloom from early summer until frost. Butterflies revel in the flowers and the seed heads are beloved of goldfinches. Easy to grow and trouble-free, Coneflowers are at home in the wild garden as well as in the more refined perennial border, and make ideal cut flowers. Please note: So plants may properly establish before winter, we limit fall shipping of most Echinacea to Zones 6–9.

Light/Watering: Flowering is at its best in full sun, although plants will tolerate light shade. Deep taproots make these plants quite drought-tolerant once established.

Fertilizer/Soil and pH: Applying a couple inches of organic matter, such as compost or well-rotted manure, around the plants in early spring will take care of nutritional needs; no further fertilizing will be necessary. Echinacea purpurea is adaptable to most soil types but prefers a sandy, well-drained loam and a pH from 6.0 to 7.0.

Pests/Diseases: Echinacea is rarely troubled by pests or diseases, none serious enough to warrant control measures. Plants do attract beneficial insects, especially firefly-like soldier beetles, which feed on aphids and caterpillars.

Companions: Shorter perennials camouflage occasional basal legginess; compact varieties of Catmint (Nepeta) are ideal companions as are perennial Geraniums, dwarf Goldenrods (Solidago), and Salvia. Taller companion plants include Perovskia, Phlox, Sedum, Veronica, and Monarda.

Reflowering: Echinacea has a long bloom season even without deadheading, but that practice will result in more blooms. Plants can be cut back by half in early summer, resulting in a later bloom time but more compact form. Leave some seed heads to provide food for goldfinches -- there are few sights more delightful than watching the small, golden birds wave about as they pick out the seeds.

Dividing/Transplanting: Plants rarely need dividing, and transplanting older plants can be tricky due to the taproot. It can be done, however, as long as you dig deeply and keep a good amount of soil around the roots.

End-of-Season Care: Plants may be left standing through winter as the seeds heads collect the snow in pretty little puffs. 

Calendar of Care

Early Spring: Divide or transplant now, watering well afterward.

Late Spring: Provide supplementary water only if the season is extremely dry or if the Coneflowers are newly planted.

Summer: Deadhead if desired, but leave some seeds for the goldfinches. Watch for beneficial soldier beetles in August and do not harm them. Plants may be cut back by half in June; this will result in later-flowering, more compact growth.

Fall: A light mulch in colder regions is beneficial.

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