This subtle coloring of mocha with pink tones is not what you might expect in a large, 6-10in flower, yet alone a Dahlia. It's a shade worth getting lost in. Decorative form.
If you haven't spent time reading Henry Mitchell's The Essential Earthman, you have missed some great and wryly distilled advice for gardeners. He observes of Dahlias, "while none have yet been bred that are quite as large as TV sets or as bright as atom bombs, they will bloom magnificently and conspicuously enough through September and October, when few other things do." This is one of the varieties that produce the biggest blooms, merely dinner-plate size.
Dahlias prefer full sun, though partial shade is acceptable. They like rich soil and even moisture, which means regular watering in areas with hot, dry summers. Dahlias are perennial in Zones 8-10. Where they are not hardy, Dahlias are easily overwintered indoors (details in the Cultural Instructions booklet that will accompany your order).