Echinacea, a North American genus in the Daisy family, produces big, bright flowers from late June until frost. Plants thrive in average soils, withstand hot, dry conditions, and shrug off cold. Blooms last well cut or dried, and the seeds in the large cone at the heart of the flower head provide nourishment for birds. We offer exciting new hybrids and excellent strains of Purple Coneflower, E. purpurea, a rugged species that is native from Iowa and Ohio to Louisiana and Georgia. Equally at home in formal borders or cottage gardens.