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2/22/2011 12:00

Contact: Margret
(860) 496-9624 x6220

(Printed catalogs still available upon request)

It may be a pun, but White Flower Farm ( is trying to be "greener." Although their popular printed catalogs are recyclable, the company has reduced the number mailed by 10% over the past 4 years. They keep working hard to move their business to the Internet, where they can serve customers better with up-to-the-minute inventory, how-to videos, social media, and a vast amount of gardening information. The web allows White Flower Farm to introduce new plants to gardeners in real time as they become available, too.

Every printed catalog has an identical electronic twin on their web site ( It's easy to browse or shop online catalogs by clicking on page corners, photos, or descriptions. White Flower Farm creates specialty online-only catalogs, also, featuring gifts, preplanned gardens, and principles of design. Customers are welcome to suggest other ideas, but not all online catalogs will be printed and mailed – another benefit of "going green."

Right now there are four online catalogs available: Spring 2011, Gifts 2011, Gardens 2011 and Designing Your Garden. One more catalog -- Bulbs 2011 -- will join the other offerings in early March. Each catalog has many features and can literally be read like a printed catalog. Customers can search, bookmark, email to a friend, view thumbnails, zoom, and even request a printed catalog. The drag bar along the top allows you to go to specific pages quickly. Each catalog has a table of contents and is in full color.

White Flower Farm's online catalogs are available up to two weeks in advance of a printed mailing. For gardeners eager to browse new offerings and see if their favorites are back for another season, or for anyone who likes to order early for the best selection, online catalogs are the preferred way to shop. New online catalogs are announced by email and posted on Facebook ( Go paperless – it's convenient, saves resources, and there's nothing to recycle.

Save these dates for upcoming White Flower Farm events:
Plan a trip to the 6th annual Tomatomania! event at White Flower Farm on Friday through Sunday, May 20-22, 2011. More than 125 varieties of tomatoes, peppers, other vegetables and herbs will be available. Talk to expert growers, tour the display gardens, and shop for your garden. See details at:

May 22, 2011 -- White Flower Farm presents the First Annual Tomatomania! at Elm Bank in Boston. In cooperation with the Massachusetts Horticultural Society, White Flower Farm will offer over 75 varieties of Tomatoes from heirlooms to hybrids. Hours are 10 a.m. to 4 p.m. For directions:

White Flower Farm's annual Open House is scheduled for Saturday, June 25, 2011. Staff and family will welcome old and new friends and serve iced tea and cucumber sandwiches on the lawn, starting at 2:30 p.m. It's also the occasion for our annual Best Garden Chapeau contest, which is judged by family members on an entirely subjective basis. The prize is a $100 White Flower Farm gift certificate plus local bragging rights and an appearance on our Web site, value beyond measure. For directions:

Barb Pierson, the nursery manager at White Flower Farm, is available for interviews upon request, as are other experts.

Become a Facebook fan of White Flower Farm at

White Flower Farm is a family-owned nursery located in northwest Connecticut. Since 1950, they have been gathering, evaluating, growing, and selling a wide range of annuals, perennials, shrubs, vines, bulbs, and houseplants representing the very best varieties from around the world. Plants shipped are true to name, free of disease, and in prime condition for growing. While in the area, stop by White Flower Farm with its five acres of display gardens, or visit, where you will also find helpful gardening information including a how-to video library. Join our E-mail list for gardening advice and tips, From the Farm monthly newsletter, announcement of events at the White Flower Farm Store, and special offers not in our catalogues or on our Web site. White Flower Farm -- we make your garden grow.

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