Extra Care in a New World: A Message to Our Customers in the Time of the Coronavirus

To Our Customers & Friends –

Like you, we at White Flower Farm are continuing to adapt to a strange new world. I thought it might be useful to briefly address some questions that may arise as we all move forward. However, let me first emphasize that the health and safety of White Flower Farm’s staff, customers, community, and our respective families is our highest priority. Our goal is to conduct business as usual to the extent possible, and we are following the guidance of our public health officials and doing everything in our power to protect our staff. This includes increasing the frequency and rigor of cleaning and sanitation in our facilities, asking our employees to work remotely, expanding our paid time off policies, and adjusting work schedules to minimize contact across teams. Until further notice, our Customer Service staff is now available only via email at [email protected] and via Live Chat on our website between 9-5 EST Monday-Friday. (For Live Chat, just click the icon in the lower right of your screen.) Our staff members will respond as soon as they are able. We appreciate your patience, and we send hope and fortitude to you and your family. Please continue to check our website for updates. Long story short – all of our decisions are being made with the safety of our employees, customers, and communities in mind. Now to a few potential questions:

I have an open order – will it be fulfilled?

Yes. As of March 30, unusually strong demand combined with staffing shortages could cause some delivery delays. We ask that you bear with us, and be assured we are doing everything possible to ship your order as quickly as possible.  You may track the status of your order here. If our fulfillment operations are impacted by state or federal mandates, or compromised by illness or more prosaic considerations like weather or crop readiness, we will contact customers directly as soon as possible.

I’m considering placing an order – are there any limitations or changes I should be aware of?

The only change is that unprecedented demand and staffing shortages may delay some shipments. We are taking steps to remedy the situation and will continue to expedite all orders to the best of our ability. Otherwise, all the items you see on our website are available, with the exception of early sell-outs and the occasional problem crop. We will not accept any orders that we don’t believe we can fulfill to our usual standards.

I’m planning a visit to White Flower Farm – should I change my plans?

Under normal circumstances our store and display gardens in Morris, CT, would now be open for the season. These openings are delayed until further notice. Our popular spring events, including our annual Great Tomato Celebration, have been cancelled through the month of May, but please visit our website for updates. We have issued refunds to anyone who prepaid for our early spring events.

Our annual Great Tomato Celebration has always offered all of the kitchen garden plants we feature online plus an array of varieties that are made available only at the event. Because this year’s Great Tomato Celebration has been cancelled, our staff is working hard to expand our online offering of Tomato and other kitchen garden plants to include some of the varieties we typically offer only at the event. Please bear with us as we make this possible. In the upcoming days, we will publish a list of the additional varieties being offered. Please check back here for updates.

Thank you for your time and attention. As this unprecedented crisis continues, we stand ready to serve you to the best of our ability now and in the future.

In the meantime, we are grateful for your patience and ongoing support in these strange days. We are also grateful that gardens provide refuge and peace in even the most challenging times. We hope you find solace in yours.


Eliot A. Wadsworth

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