{"title":"New Flowering Houseplants","description":"\u003cp\u003eDecorate your home (or someone else’s) with beautiful, top quality flowering plants from White Flower Farm. We’re pleased to offer our new finds here, any of which will bring beauty and color to any room of the house. As our staff members have recently discovered, these plants also provide cheerful and uplifting background elements for Zoom calls!\u003c\/p\u003e","products":[{"product_id":"cape-primrose-blueberry-in-striped-jute-basket","title":"Cape Primrose 'Blueberry' in striped jute basket","description":"\u003cp\u003eA member of the showy Ladyslippers® series of Cape Primroses (Streptocarpus) noted for their abundant flowers and number of leaves per plant, ‘Blueberry’ flaunts violet-blue blooms etched with deep violet highlights and darker veining. In winter, enjoy the show indoors. In summer, take the display outside on a shady porch or deck. Shipped in a 7\" wide x 6\" tall woven basket\u003c\/p\u003e\n\n\u003cp\u003eAn African Violet relative, Cape Primrose (Streptocarpus) grows in the mountainous, wooded ravines of South Africa, shaded from the heat and intensity of the sun. It's an easy-to-care-for houseplant in bright but indirect light. Water when the soil feels slightly dry and fertilize twice a month for a long display of open-faced blooms and dark green, strap-shaped leaves.\u003c\/p\u003e\n\n\u003cp\u003eFor more information on growing Streptocarpus, click Growing Guide.\u003c\/p\u003e","brand":"White Flower Farm","offers":[{"title":"Default Title","offer_id":48546747908249,"sku":"0081467-X","price":69.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/9983\/9129\/files\/CapePrimrose_Blueberry_jute.jpg?v=1785854371"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/9983\/9129\/collections\/44553.jpg?v=1784818567","url":"https:\/\/www.whiteflowerfarm.com\/collections\/new-flowering-houseplants.oembed","provider":"White Flower Farm","version":"1.0","type":"link"}