{"product_id":"echinacea-purpurea-powwow-wild-berry","title":"Echinacea purpurea PowWow® Wild Berry","description":"\u003cp\u003eHere's instant gratification from a perennial—this new Coneflower blooms the first year, bringing color all summer long from 3–4\" blossoms, with occasional flowering until frost. Because the plant branches from the base, it also produces more flower stems. \u003cem\u003eEchinacea purpurea \u003c\/em\u003ePowWow® Wild Berry has great color, too: brilliant rose-purple petals circle the typical orangey brown cone. A 2010 All-America Selections® Flower Award Winner. 'PAS702917' US 7,982,110\u003c\/p\u003e\n\n\u003cp\u003eEchinacea, a North American genus in the Daisy family, has big, bright flowers that appear from late June until frost. Coneflowers thrive in average soils or hot, dry conditions and shrug off cold. Blooms last well, cut or dried, and the seeds in the large cone at the heart of the flower head provide nourishment for birds. Coneflowers are equally at home in formal borders or cottage gardens. Deer resistant.\u003c\/p\u003e\n\n\u003cp\u003eFor more information on growing and care, click on Growing Guide.\u003c\/p\u003e\n\n\u003c!-- \u003cp\u003e\u003cstrong\u003ePlease note: So plants may properly establish before winter, we recommend early fall planting of Echinacea in colder zones (Zones 5 and lower).\u003c\/strong\u003e\u003c\/p\u003e  --\u003e","brand":"White Flower Farm","offers":[{"title":"Fall","offer_id":48321549303961,"sku":"0028455-F","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0532\/9983\/9129\/files\/40683_08464493-770c-4333-bc05-588c16454c8d.jpg?v=1782073478","url":"https:\/\/www.whiteflowerfarm.com\/products\/echinacea-purpurea-powwow-wild-berry","provider":"White Flower Farm","version":"1.0","type":"link"}