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Privacy Policy



Your Privacy

White Flower Farm respects the privacy of every individual who shops via our print or online gardening catalogue. Our privacy policy was updated on March 24, 2014.

For our gardening friends who choose to receive our E-mails, rest assured we do not share, rent, or sell your E-mail address to outside companies or agencies. Period. If you would like to opt-out of receiving our E-mails, please click here.

We are members of the Direct Marketing Association. If you'd rather not receive mailings from other companies we exchange lists with, please E-mail our customer service team at custserv@whiteflowerfarm.com. When you request our catalogue online, you are given the opportunity to opt-out of having your postal address shared.

Your Personal Information

We save personally identifiable information only when visitors place an order (when we must save name, address, and credit card information in order to process the order) or request a catalogue (when we use the name and address in order to deliver the catalogue). In order to improve our Web site and identify navigation problems, we save information about how visitors click-through our site, but that information is aggregate and not linked to personally identifiable information.

Your Security

Orders placed through our Web site utilize SSL (secure socket layers) to protect credit card information so it cannot be read in transit. If you do not have a browser that supports SSL or you are not comfortable sending your credit card information online, then you may call (1-800-503-9624), fax (1-860-496-1418), or mail (White Flower Farm, PO Box 50, Litchfield, CT 06759-0050) your order to us.

Our Use of Web Technologies:

In order to improve our site, products and services and provide more convenient, relevant experiences and advertisements to our customers, we and our service providers and partners may use "cookies," "web beacons," and similar web technologies to track your online activities.  Cookies are small data text files that are stored by your web browser. Web beacons (also known as clear gifs or web bugs) are small, transparent, pixel-sized graphic images that are embedded in an HTML webpage, web-based document or email message and used to track when the page or email has been viewed.

Our Use of Targeted Advertising and 3rd party use of Web Technologies:

We may also use third party advertising partners and service providers to deliver our ads to you that we feel may be of interest.  To enable our advertising partners or service providers to serve ads to you, they may place a cookie on your browser or a pixel tag in an email to later deliver you an ad.  They may collect and use information about your visits to this site in order to provide you with advertisements on other sites about our goods and services.

Should you not be interested in these ads, you can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also disable cookies altogether.  Please note that if you refuse to accept cookies, you may not be able to access portions of our site.

If you would like to erase all cookies at the end of every session or disable them entirely, please refer to your browser instructions on how to do so. Please note that disabling cookies will prevent you from placing items in your shopping cart, and you will not be able to order online. To order by phone, please call 1-800-503-9624 to reach one of our customer service associates. The Call Center is open from 9 a.m. to 5 p.m. Eastern Time Monday-Saturday and most Sundays from noon to 5 p.m.

To Opt-Out of Third Party Advertising:

You may manage your online profile and your opt-out choices by visiting the Digital Advertising Alliance or the Network Advertising Initiative.

More Information:

For information about targeted advertising and cookies, please visit www.aboutads.info and www.iab.net/privacymatters .

 
 
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