See What's New

New Varieties, Beautiful Blooms

Each new Amaryllis bulb variety we offer is more than just another pretty face. We visit Holland every year to search out the most appealing introductions, then trial the latest bulbs ourselves to assess their performance. You can be assured new Amaryllis varieties will grow as strongly and easily as our old favorites.
Shop New Amaryllis Varieties
Deck the Halls

Fresh Greens for the Holidays

Bring your home to life during the holidays with our ever-changing array of fresh wreaths, garlands, and greens, or send a memorable gift to family and friends to help them celebrate the season.
Shop Fresh Greens
Top-Quality Picks for Fall Planting

Save 20% on Select Plants & Bulbs

Take advantage of season-ending prices of 20% off select, top-quality perennials, shrubs, vines, and bulbs to make some terrific additions to your garden. Supplies of some of these plants are limited so act fast.
Shop Fall Sale
Fall Is For Planting

Our Customers’ Best-Loved Perennials

Gardeners love sharing their successes and we're grateful that so many of our customers take the time to offer feedback, in the form of product reviews, about what they've purchased. Here we gather a selection of perennials that have received only glowing reviews from home gardeners around the country.
Shop 5-Star Perennials
A Season for Giving

Something for Everyone on Your List

Sometimes it is hard to choose the right gift – use our guide for inspiration. Whether you are looking for gifts for family, friends, or clients, all the gifts we offer are distinctive, carefully selected items designed to delight gardeners and non-gardeners alike (no green thumb required).
Shop All Gifts
Bold Blooms
Create a Dazzling Winter Display with Amaryllis ‘Samba’
Bright red Amaryllis ‘Samba’ makes a powerful statement with its wide, pure white edging and flares on 6" lightly ruffled flowers.
Shop Now

An Amaryllis for Any Occasion

Amaryllis are our bestselling holiday gift, and customers return year after year for our premium-quality, top-grade bulbs. From bareroot bulbs ready to plant to pre-potted Amaryllis in nursery pots and decorative containers, we offer a style for every occasion or price point. With spectacular blooms in shades ranging from deep, dramatic reds to crisp whites, vibrant coral, and soft pinks, Amaryllis make a memorable gift, a festive centerpiece, or a stunning addition to your home.

Explore Our Blog

Celebrate the Season With White Flower Farm’s First Holiday Market

Leave These Plants Standing (Your Backyard Birds Will Thank You)

A Look Back at White Flower Farm’s 75 Year History

Gardening Help

How to Grow Amaryllis

Learn More
Gardening Help

How to Grow Paperwhites

Learn More