Echinacea purpurea Double Scoop™ Watermelon Deluxe

Compact and colorful, Echinacea Double Scoop™ Watermelon Deluxe serves up double, pom-pom-style blossoms in shades of reddish-purple. They stand out nicely atop sturdy stems and dark green foliage. The well-branched plants are more floriferous than some and will attract pollinators at the edge of the border. 'Balscmelux' PP 35,743; US7,982,110

Echinacea, a North American genus in the Daisy family, has big, bright flowers that appear from late June until frost. Coneflowers thrive in average soils or hot, dry conditions and shrug off cold. Blooms last well, cut or dried, and the seeds in the large cone at the heart of the flower head provide nourishment for birds. Coneflowers are equally at home in formal borders or cottage gardens. Deer resistant. For more information on growing and care, click on Growing Guide.

We want our customers to receive strong, healthy plants that are ready to thrive in their gardens and homes. Here's what we'd like you to know about our shipping practices.

Delivery Timing

We aim to deliver your plants at as close to the proper time for planting in your area as possible. To do so, we consider the USDA Hardiness Zone to which we're shipping, current and forecasted weather at the destination and along the shipping route, and whether your plants are ready for transplant.

In spring, we ship first to the warmest regions and move north as planting conditions improve. For fall deliveries, we begin with the coolest regions and work south. We frequently adjust shipping schedules when extreme weather could put plants at risk while in transit or soon after arrival.

Because different plants reach readiness at different rates and are weather-sensitive in varying degree, a single order may be delivered via multiple shipments. Plants sold as part of a collection, or that are otherwise meant to arrive together, will be shipped together. Please contact our customer service team with two weeks' advance notice if you anticipate being away at the expected time of delivery. 

Tracking information for each package is delivered via email. 

Plant & Container Sizes

We deliver plants in various sizes and stages of growth, and the product detail pages of our website indicate the form and/or pot size in which the plant will be delivered. Pot sizes range from 1 pint to 1 gallon and larger. Many perennials, roses, shrubs and vines are delivered bareroot - that is, not in a container at all. Bulbs and tubers are generally delivered bareroot and fully dormant. We choose container sizes and delivery methods based on how each plant grows best, how we can minimize transplant shock, and how to minimize unnecessary bulk/weight in shipment. 

Caring for Your Plants Upon Arrival

It is important to acclimate greenhouse-grown plants to life outdoors. All plant shipments include simple instructions for handling your plants upon arrival. Further how-to information, including planting instructions, is available on each plant's product page.

Latin Name Pronunciation: ek-in-ay'see-uh

These sturdy perennials bloom from early summer until frost. Butterflies revel in the flowers and the seed heads are beloved of goldfinches. Easy to grow and trouble-free, Coneflowers are at home in the wild garden as well as in the more refined perennial border, and make ideal cut flowers. Please note: So plants may properly establish before winter, we recommend early fall planting of Echinacea in colder zones (Zones 5 and lower).

Light/Watering: Flowering is at its best in full sun, although plants will tolerate light shade. Deep taproots make these plants quite drought-tolerant once established.

Fertilizer/Soil and pH: Applying a couple inches of organic matter, such as compost or well-rotted manure, around the plants in early spring will take care of nutritional needs; no further fertilizing will be necessary. Echinacea purpurea is adaptable to most soil types but prefers a sandy, well-drained loam and a pH from 6.0 to 7.0.

Pests/Diseases: Echinacea is rarely troubled by pests or diseases, none serious enough to warrant control measures. Plants do attract beneficial insects, especially firefly-like soldier beetles, which feed on aphids and caterpillars.

Companions: Shorter perennials camouflage occasional basal legginess; compact varieties of Catmint (Nepeta) are ideal companions as are perennial Geraniums, dwarf Goldenrods (Solidago), and Salvia. Taller companion plants include Perovskia, Phlox, Sedum, Veronica, and Monarda.

Reflowering: Echinacea has a long bloom season even without deadheading, but that practice will result in more blooms. Plants can be cut back by half in early summer, resulting in a later bloom time but more compact form. Leave some seed heads to provide food for goldfinches -- there are few sights more delightful than watching the small, golden birds wave about as they pick out the seeds.

Dividing/Transplanting: Plants rarely need dividing, and transplanting older plants can be tricky due to the taproot. It can be done, however, as long as you dig deeply and keep a good amount of soil around the roots.

End-of-Season Care: Plants may be left standing through winter as the seeds heads collect the snow in pretty little puffs.

Calendar of Care

Early Spring: Divide or transplant now, watering well afterward.

Late Spring: Provide supplementary water only if the season is extremely dry or if the Coneflowers are newly planted.

Summer: Deadhead if desired, but leave some seeds for the goldfinches. Watch for beneficial soldier beetles in August and do not harm them. Plants may be cut back by half in June; this will result in later-flowering, more compact growth.

Fall: A light mulch in colder regions is beneficial.

At White Flower Farm, we stand firmly behind every product we sell and are proud to offer a money-back guarantee on each and every item offered on our website and at our store in Connecticut. Some modest terms and conditions apply, click here for details.

Should you have any questions about how our guarantee applies to a particular product or circumstance, our customer service team will be happy to help – please contact us at (800) 411-6159 or [email protected].