Rose At Last®

SKU 66871
Regular price $3900
Regular price Sale price $3900
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Shipment Begins early-September 2026, depending on your zone.
Common Name
Floribunda Rose
Hardiness Zones
5 - 9
Exposure
Sun
Blooms In
Jun-Sep
Mature Height
30 - 36"
Mature Spread
30 - 36"
Ships As
1 gallon pot
Features: i
  • Fragrance
  • Good for Cutting
Product Details

A robust, disease-resistant addition to the garden, At Last® is a carefree, reblooming Shrub Rose that produces clusters of lovely, fragrant flowers over a long season. Each cupped, double bloom is crowded with petals the color of honeyed apricot with hints of yellow at the center. The petals fade over time to a soft yellow with an apricot blush. The blossoms arrive in flushes against a backdrop of healthy, dark green leaves on vigorous, bushy plants that grow up to 3′ tall. We enjoy growing these stunning plants in containers where they continue to blossom well into fall. Even the novice Rose grower will have success with this easy-care variety. Own root. A Proven Winners®/Color Choice® variety. 'HORCOGJIL' PP 27,541

For beauty and fragrance the rose knows few rivals. Roses have been cultivated for centuries; there are thousands of cultivars available and, often, an accompanying thicket of taxonomical jargon. Don’t worry about the terminology – the roses we elect to offer were chosen for their beauty, disease-resistance and vigor. Whether you’re looking for a rangy climber to run up a pergola or a petite specimen for a particular spot in the garden, we very likely have a variety to suit.

Roses require 6 or more hours of direct sun per day and fertile, reasonably moist soil. They benefit from an occasional feeding during the growing season. For more information on Rose care, please see the Growing Guide tab on this page.

Tip: We use Organic Gem® as a foliar feed on Rose bushes in our trial garden and find plants are healthier and perform better throughout the season.

Shipping Info

We want our customers to receive strong, healthy plants that are ready to thrive in their gardens and homes. Here's what we'd like you to know about our shipping practices.

Delivery Timing

We aim to deliver your plants at as close to the proper time for planting in your area as possible. To do so, we consider the USDA Hardiness Zone to which we're shipping, current and forecasted weather at the destination and along the shipping route, and whether your plants are ready for transplant.

In spring, we ship first to the warmest regions and move north as planting conditions improve. For fall deliveries, we begin with the coolest regions and work south. We frequently adjust shipping schedules when extreme weather could put plants at risk while in transit or soon after arrival.

Because different plants reach readiness at different rates and are weather-sensitive in varying degree, a single order may be delivered via multiple shipments. Plants sold as part of a collection, or that are otherwise meant to arrive together, will be shipped together. Please contact our customer service team with two weeks' advance notice if you anticipate being away at the expected time of delivery

Tracking information for each package is delivered via email. 

Plant & Container Sizes

We deliver plants in various sizes and stages of growth, and the product detail pages of our website indicate the form and/or pot size in which the plant will be delivered. Pot sizes range from 1 pint to 1 gallon and larger. Many perennials, roses, shrubs and vines are delivered bareroot - that is, not in a container at all. Bulbs and tubers are generally delivered bareroot and fully dormant. We choose container sizes and delivery methods based on how each plant grows best, how we can minimize transplant shock, and how to minimize unnecessary bulk/weight in shipment. 

Caring for Your Plants Upon Arrival

It is important to acclimate greenhouse-grown plants to life outdoors. All plant shipments include simple instructions for handling your plants upon arrival. Further how-to information, including planting instructions, is available on each plant's product page.

Growing Guide

Latin Name Pronunciation: roe'zuh

Today's Roses are easier to grow than you might expect.

  • The basic needs for Roses include plenty of direct sun,6 hours or more, and fertile, well-drained soil.
  • Roses tolerate a range of soil types (from sand to clay), as long as a little care is taken to prepare the soil at planting time.

We offer both own-root and grafted Roses.

  • Own-root Roses are plants grown from cuttings. They have their own root systems and remain true to the original varieties.
  • Grafted Roses are plants that have vigorous rootstocks fused to the top parts of other Roses that are valued for their flowers.

Planting Bareroot Roses:

  • Before planting a bareroot Rose, remove and discard the packing material and soak the roots for a few hours.
  • Dig a planting hole that allows sufficient room for the depth and spread of the roots.
  • Add organic matter—such as compost or aged manure—and mix this into the soil dug from the hole.
  • Set the plant in the hole so that the top of the graft, or the crown of own-root Roses (the point where the stems of the plant meet the roots), is 3" below soil level in the North, and at the same level or 1" above where winters are mild.

  • Push the mix of soil and organic matter back into the hole, tamping firmly as you go. Water thoroughly.
  • Add a generous layer of organic mulch (compost or aged manure is best) to help keep the soil evenly moist.
  • Water thoroughly once every 2 weeks if rainfall is scarce throughout the growing season and into fall.

Planting Potted Roses:

  • Check the moisture of the potting mix in the container and, if dry, water thoroughly.
  • Dig a hole wide enough and just deep enough for the root ball.
  • Add organic matter—such as compost or aged manure—and mix this into the soil dug from the hole.
  • Remove the plant from the container and gently break up the sides of the root ball with your thumbs and carefully untangle any roots circling at the bottom.
  • Set the root ball in the hole so that the top of the root ball is level with the surface of the surrounding soil.

  • Push the mix of soil and organic matter back into the hole, tamping firmly as you go. Water thoroughly.
  • Add a generous layer of organic mulch (compost or aged manure is best) to help keep the soil evenly moist.
  • Water thoroughly once a week if rainfall is scarce during the growing season and throughout fall.


Rose Care

Best time to plant Roses: Roses are best planted in spring or fall when mild temperatures encourage the plants to develop root systems. We ship Roses for both spring and fall planting with our broadest selection available in spring. To ensure successful planting of any type of Rose, simply follow the easy guidelines laid out in our Grow Guides, which can be found on our website, on the product page for each Rose variety. The guidelines include light requirements, optimal soil conditions, ideal planting depth, and Rose Care tips to include watering, pruning, end-of-season care, and more. We do not recommend planting Roses in summer because the season’s high temperatures can stress the plants, urging them to push growth above ground before they have had sufficient time to establish supportive root systems.

Light: Roses grow best where they receive at least 6 hours of direct sun per day.

Watering: We recommend watering in the morning if possible so that the foliage doesn’t remain wet into the evening. If the weather is dry, water thoroughly every 2 weeks.

Fertilizer: Roses grow more vigorously, bloom more prolifically, and show greater resistance to diseases if fertilized during the growing season.

  • For best results, add a layer of compost or aged manure in early spring around the base of the plant. After the first wave of bloom, apply a bloom-boosting fertilizer (15-30-15).
  • For organic gardeners, we recommend adding a layer of compost or aged manure in early spring and applying an organic fertilizer after the first wave of bloom.

Pests & Diseases: The Roses we offer are selected for their vigor and their resistance to pests and diseases.

  • Some Roses are prone to fungus problems (such as black spot) in hot, humid areas. Cleaning up old foliage from the base of the plant is important for disease control.
  • We recommend the use of environmentally-friendly horticultural oil and insect sprays listed by the Organic Materials Review Institute (OMRI).
  • Japanese beetles may be handpicked or a systemic pesticide may be used. In spring, check for Rose slugs (sawfly larvae that appear as tiny, green caterpillars and skeletonize Rose foliage) and physically destroy them or spray with superfine horticultural oil.

Pruning: Prune Roses to remove deadwood, to control or direct growth, and to promote flowering.

  • Wait until growth breaks from the canes in early to mid-spring before pruning.
  • To train climbers in early spring, trim thinner side shoots from the base of the main branches. Attach new stems to their supports throughout the growing season.
  • If the Rose bush has become too tall, the stems may be cut back by one-third to one-half in early spring or after the first wave of blooms.
  • With the exception of the rugosas, which produce attractive hips (fruits), remove the spent flowers of reblooming Roses to promote more bloom.

Transplanting: Roses may be moved in early spring when dormant.

End-of-Season Care: In our experience, the best way to get Roses through winter is to choose plants adapted to your climate zone.

  • Mound 2 shovelfuls of bark mulch around the base of the plant before the start of winter. This added layer of protection is especially important for grafted Roses.
Our Guarantee

At White Flower Farm, we stand firmly behind every product we sell and are proud to offer a money-back guarantee on each and every item offered on our website and at our store in Connecticut. Some modest terms and conditions apply, click here for details.

Should you have any questions about how our guarantee applies to a particular product or circumstance, our customer service team will be happy to help – please contact us at (800) 411-6159 or [email protected].

Overall rating: 4.875 / 5 from 16 reviews.

AI Generated Review Summary

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Review highlights

Reviews

At Last

"I love this rose. I need to transfer a photo of the rose that I grew in a large pot. The pot was from Vietnam witch stayed out in the Fishkill, NY winter, weather. It bloomed profusely the first year I planted it which was 2023. I have also had White Flower to deliver bouquets to my very close friends. I used them as my florist and have not been disappointed. I am looking for an arrangement for a friend who just got her PHD in education . I will post the picture after I learn now to get it into onto my Apple laptop. ljj"

Anonymous (5/5)

Long term beauty

"I gave At Last to my now fiancé back in 2017. The next summer all of his roses died of rose Rosetta, except At Last. It has never shown any sign of this very contagious virus. It is covered in blooms most of the late Spring through the Fall with very little spraying. Since then I have given this rose as gifts and finally purchased my own last year. Highly recommended"

Anonymous (5/5)

Natures reward

"My son just planted these for me , they arrived in great condition, kept them on the porch to acclimate them, they are planted by my front /door /porch, opposite my last rose bush purchase , Osso Easy, a lovely red mildly fragrant bush which has bloomed two times each season. I was drawn to this by the name, one of my favorite songs! I am excited about this At Last variety and have high hopes. White Flower Farm has exceeded my expectations with each purchase. Your plants are a little more expensive but have proven themselves time and again. Plant carefully, amend the soil, and you will be rewarded."

Anonymous (5/5)

Picturesque perfumed profusion!

"I cannot say enough good things about this gorgeous, eye-catching, sweetly fragrant shrub that returns year after year! While each rose lasts only a few days, abundant waves of roses bloom from June all the way into the fall. Last year there were still buds in October when we had the first frost."

Shanaz (5/5)

Blooms all summer long

"All three At Last roses have bloomed generously and non-stop all summer (I planted them on Mother's Day). The attractive deep green foliage has remained healthy despite an extended wet season. These plants exceeded expectations and are the hit of the season in our yard. We are just astonished at this rose's desire to bloom! There has not been a single week that the shrub went without producing roses and buds for future roses. The blend of apricot hues is as lovely as the fragrance."

Anonymous (5/5)

Beautiful but fragile rose

"It is a joy when all 15 of my Rose At Last bloom at first. However after one day many of the petals cover the cocoa mulch on the ground. Not too attractive. Really wish they would last a day or two longer!"

Anonymous (3/5)

Perfume

"Amazing aroma! Smells like clove. Absolutely intoxicating! The blooms are beautiful!"

Shaun (5/5)

Gorgeous Rose EasyGrowing

"Love this Rose. Have had it planted near my shed for about 3 years. It blooms all summer into fall multiple flowers and apricot color is beautiful"

louise (5/5)

Love it!

"Bought one in the Spring and it did so well purchased 5 more in the fall. Gorgeous color, thriving as a foundation plant on the east side in a coastal environment. Got a little bit of mold from a very wet summer, but still going strong and got blooms in November!"

Anonymous (5/5)

Lives up to its reviews

"I bought two last summer from local garden center (3-gal. pot for $33.95). Fabulous medium-sized shrub rose...peach/apricot flowers with good scent, which look great against the glossy foliage. Totally disease-resistant in my Zone 5b garden."

Anonymous (5/5)

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