Mission & Values


White Flower Farm, Inc. is committed to its long tradition of providing high-quality goods and services that support and inspire gardeners in their activities and lifestyles.

Guiding Principles

Our guiding principles are Independence, Industry, Thrift and Modesty; borrowed from Alexis de Tocqueville, from his book, Democracy in America, published in 1835. We have added Kindness as it reflects our desire to treat others as we would want to be treated in all areas of business.

Core Values

We are proud of our positive attitude, strong work ethic, and deep commitment to White Flower Farm. We value a work environment that is friendly and fair and offers us the tools, stimulation, training, and respect to work effectively and achieve excellence.  We strive to be a community of colleagues, dedicated to providing our customers with goods, services, and information of the highest quality.


  • Increase sales and improve profitability
  • Plan for and provide human resources and facilities that support sales and profitability goals
  • Plan for and provide technology that supports the sales and profitability goals
  • Attract, retain, and reward employees with a competitive benefits package