Full sun to part shade; average soil (will also tolerate rather poor, dry soil); good drainage. Space 8' apart. Will grow 10-15' high; can be wider than high at 10-15' wide.Use as a strong accent in shrub or mixed borders. With its dark purple foliage, this multi-stemmed shrub is grown for the fluffy purplish red "smoke" formed on the 6-8" flower heads after bloom.